I’ve always been a bit of a packaging junkie.
Every time I go shopping, I find myself looking at the shelves a little differently. What made me pick this product up? Why does this package stand out against everything around it? What makes me trust the brand enough to buy it again? And what could make me choose it over the one sitting right beside it?
That curiosity is a big part of why I love working in CPG and brand creative.
My background is in graphic and production design, but over the years I’ve become just as interested in the thinking behind the work, the brand, the customer, the product, the campaign and how all of those pieces come together.
I love taking an idea and figuring out how it can live beyond one piece of artwork: across packaging, SKUs, retail, social, digital and promotional campaigns while still feeling like the same brand.
I’m now looking to bring that experience into a more strategic and leadership-focused role, where I can contribute not just to what a brand looks like, but to how the creative gets developed, scaled and brought to life.
At the end of the day, I want to create work that makes someone stop on the shelf, pick it up and think:
“Yep. I want that.”
EXPERIENCE
2025 -Present Creative Production Designer @ Caribbean Airlines
2021-2025 Senior Graphic Proofing Specialist @ SJC
2020 -Present Creative Designer @ Freelance
2013 -2020 Production Designer @ TC Media
2012 -2013 VA Graphic Design Consultant @ Staples